Haris, Muhammad Rizal (2026) THE SANGHYANG ANANTABOGA VTUBER DESIGN AS A STORYTELLING MEDIA OF THE INDONESIAN MYTHOLOGICAL CREATURES FOR 19-24 YEARS OLD. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of communication technology in the disruptive era has given rise to various forms of new media, one of which is the Virtual YouTuber (Vtuber), which combines entertainment, interactivity, and digital avatar technology. In Indonesia, the Vtuber phenomenon has grown rapidly since 2019; however, most of its content still focuses on light entertainment and has yet to highlight local cultural values. Through this design project, the concept of the Vtuber "Sanghyang Anantaboga" is presented as a storytelling medium to reintroduce the mythological creatures of Indonesia for 19-24 years old using a modern, interactive, and digitally relevant communication approach. The research methodology used in this project is descriptive qualitative. Qualitative research is conducted holistically and in-depth within natural contexts using an organic and naturalistic approach. Data collection techniques include observation, interviews, and questionnaires. Observation was carried out at the Ontoboego Cave site, a location associated with the legend of Sanghyang Anantaboga. Interviews were conducted with expert informants—Ki Surwedi (puppet master), Rayne Dumlao or Iwi (Vtuber illustrator), and Bayu Laksana (Vtuber content creator)—to explore mythological background, character design, and content strategies. The analysis shows that 94.2% of respondents are ages 19-24 years old, and 86.5% of them are interested in the theme of Indonesian mythological creatures, with 53.8% choosing Vtubers as a medium for storytelling. From the interview with Ki Surwedi, narrative insights were obtained that Sanghyang Anantaboga is a wise and sacred serpent figure that supports the earth. These findings serve as the basis for developing a character concept that blends cultural elements (a sage-deity crown, poleng patterned cloth, and symbols of balance) with modern Vtuber aesthetics. The design of the Sanghyang Anantaboga Vtuber is expected to serve as a creative medium for preserving Indonesian cultural values through a digital approach that appeals to young audiences. Through storytelling content, the final outcome of the project is a Vtuber character model ready to be used as a medium for presenting Indonesian mythological stories with visual, narrative, and interactive approaches suited to the characteristics of youth. Keywords: Vtuber, Sanghyang Anantaboga, Indonesian Mythology
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design | ||||||||||||
| Depositing User: | Muhammad Rizal Haris | ||||||||||||
| Date Deposited: | 03 Jun 2026 04:08 | ||||||||||||
| Last Modified: | 03 Jun 2026 04:34 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52990 |
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