Firdaus, Hilal Alfi (2026) Design of an Illustration Box Set for the Songs of the Band The SIGIT Using Charles Sanders Peirce’s Semiotic Theory Approach for Ages 18–25. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of merchandise in today’s music industry no longer functions solely as a promotional medium, but also as a form of visual communication capable of building emotional connections between bands and audiences. The Sigit is known for its strong visual identity through physical releases and distinctive merchandise illustrations. However, based on observations and questionnaire results, most band merchandise still focuses only on logos and general visual identities, while song lyrics are rarely explored as the main source of meaningful visual representation. In fact, 91.43% of respondents stated that they were interested in merchandise that visually represents their favorite songs. Therefore, this project aims to design a promotional medium that translates song lyrics into emotional, interactive, and exclusive visual works. This project uses a mixed-method approach through qualitative and quantitative research methods. Data were collected through interviews, observations of official merchandise, documentation, and questionnaires distributed to The Sigit fan community known as “Insurgent Army.” Additional analyses including 5W+1H, consumer insight, consumer journey, existing studies, and data synthesis were conducted to formulate the visual concept and design strategy. The final outcome of this project is an illustration boxset titled “Anthem”, consisting of five editions based on five popular songs by The Sigit: All The Time, Black Amplifier, Conundrum, Horse, and Owl and Wolf. The design applies Charles Sanders Peirce’s semiotic theory through the use of icons, indexes, and symbols to translate song lyrics into surreal illustrations while maintaining The Sigit’s visual identity. The boxset is supported by additional media such as posters, visual books, t-shirts, tote bags, guitar picks, keychains, and Augmented Reality (AR) features to create a more interactive experience. This project is expected to become an innovative promotional medium that enhances audience appreciation of The Sigit’s song meanings while strengthening the emotional connection between the band and its fans through interactive and exclusive visual experiences. Furthermore, this project is expected to serve as a reference for the development of creative merchandise in Indonesia’s independent music industry. Keywords: Boxset, song illustration, Charles Sanders Peirce semiotics, merchandise, The Sigit, Visual Communication Design.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Hilal Alfi Firdaus | ||||||||||||
| Date Deposited: | 03 Jun 2026 06:50 | ||||||||||||
| Last Modified: | 03 Jun 2026 08:22 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52954 |
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