Firmansyah, Rijal Jadhuk (2026) Branding Design of Brumbung Village as an Integrated Village Based on Local Wisdom. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Brumbung Village, located in Kepung District, Kediri Regency, is a rural area with strong potential across multiple sectors such as agriculture, livestock, UMKM, and cultural heritage. However, despite its rich resources, the village lacks a consistent branding system and visual identity, resulting in limited public recognition of its cultural and economic values. This research aims to strengthen Brumbung Village’s brand equity through the design of a local wisdom based branding system that visually represents the village’s social, cultural, and economic identity. The design process applies the ADDIE method (Analysis, Design, Development, Implementation, Evaluation) proposed by Branch (2009). Qualitative method, including observation, interviews, and literature studies, were conducted to gather data, which were analyzed using SWOT and TOWS Matrix techniques to determine the most effective branding strategies. Theoretical frameworks from Keller & Swaminathan (2019), and Kusrianto (2020) were used to develop a coherent, professional, and competitive visual identity. The results indicate that strengthening the village’s visual identity through branding elements such as logo, mascot, sign system, and graphic standards can increase brand equity, and build a positive public perception of Brumbung Village. Therefore, the proposed branding system is expected to serve as a strategic tool to promote Brumbung Village as an integrated, locally rooted community while fostering economic growth and cultural pride among its residents.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Rijal Jadhuk Firmansyah | ||||||||||||
| Date Deposited: | 26 May 2026 07:01 | ||||||||||||
| Last Modified: | 26 May 2026 07:01 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52730 |
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