Arifan, Yesi Nabela Mia Arifan (2026) Pengaruh Electronic Word of Mouth, Fear of Missing Out, dan Hedonic Shopping Motivation terhadap Impulse Buying Produk Blind Box pada Konsumen di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine and analyze the influence of Electronic Word of Mouth, Fear of Missing Out, and Hedonic Shopping Motivation on Impulse Buying among consumers of Blind Box products in Surabaya. This study uses a quantitative approach with an associative research design. The sampling technique used purposive sampling with a total of 156 respondents who had purchased Blind Box products. Data analysis was performed using multiple linear regression tests with the help of IBM SPSS Statistics 25 software to obtain accurate statistical analysis results. The results showed that simultaneously, the variables Electronic Word of Mouth (X1), Fear of Missing Out (X2), and Hedonic Shopping Motivation (X3) had a significant effect on Impulse Buying (Y) with a significance value of 0.000 < 0.05 and a 〖 F〗_count of 212,327 > F_tabel 2,66. In addition, a coefficient of determination (R2) value of 0.807 was obtained, indicating that 80.7% of the variation in Impulse Buying can be explained by these three independent variables, while the rest is influenced by other factors outside the research model. Among these three variables, Fear of Missing Out is the most dominant factor influencing consumers' impulsive purchasing behavior. These findings provide empirical evidence that the influence of digital information, social pressure from trends developing on social media, and hedonistic shopping motivations can encourage consumers to make spontaneous purchases of Blind Box products.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | YESI NABELA MIA ARIFAN | ||||||||
| Date Deposited: | 07 May 2026 07:30 | ||||||||
| Last Modified: | 07 May 2026 07:50 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/51627 |
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