Purbaningtyas, Amelia (2026) PENGARUH KUALITAS PRODUK, CUSTOMER EXPERIENCE, PERCEIVED VALUE TERHADAP MINAT BELI, KEPUASAN, PEMBELIAN ULANG DAN LOYALITAS PELANGGAN DENGAN METODE SEM (Studi Kasus: UMKM Telur Asin Ramadani). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
Business competition in the food sector encourages MSME actors to build customer loyalty amid the abundance of similar products in the market. Ramadani Salted Egg MSME has experienced a decline in sales since 2020 and has not yet returned to the stability achieved in previous years. This condition indicates the importance of understanding the factors that influence consumer behavior in making purchasing decisions. This study aims to analyze the effect of product quality, customer experience, and perceived value on purchase intention, as well as the effect of purchase intention on customer satisfaction, repurchase, and customer loyalty. The study employed the Structural Equation Modeling (SEM) method using AMOS software with 135 customer respondents. The results show that product quality (CR = 7.318; β = 0.445) and perceived value (CR = 7.263; β = 0.506) have a positive and significant effect on purchase intention, while customer experience has a positive but insignificant effect (CR = 0.164; β = 0.011). Purchase intention has a positive and significant effect on customer satisfaction (CR = 9.336; β = 0.952), customer satisfaction has a positive and significant effect on repurchase (CR = 11.466; β = 0.891), and repurchase has a positive and significant effect on customer loyalty (CR = 7.473; β = 0.704).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
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| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Amelia Purbaning tyas | ||||||||
| Date Deposited: | 28 Apr 2026 07:15 | ||||||||
| Last Modified: | 28 Apr 2026 07:19 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/51324 |
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