Nariswari, Jovita Roseina (2026) PENGARUH HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE, DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PRODUK MERCHANDISE BAND HINDIA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
JOVITA ROSEINA NARISWARI, 21042010249, The Influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Positive Emotion on Impulse Buying of Hindia Band Merchandise Products (A Study on Team Hindia Surabaya Community) The development of popular culture and digitalization play a major role in shaping the consumptive behavior of the younger generation, including the purchase of musician merchandise. This study aims to analyze the influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Positive Emotion on Impulse Buying in the purchase of Band Hindia merchandise by the Team Hindia Surabaya community. The method used was quantitative with a survey technique through a questionnaire to 285 respondents, determined using the Slovin formula. Data analysis used Partial Least Square (PLS) through SmartPLS 4.0 software. The results showed that the three variables—Hedonic Shopping Motivation, Shopping Lifestyle, and Positive Emotion—had a positive and significant effect on Impulse Buying. The variable with the strongest influence is Hedonic Shopping Motivation. These findings confirm that emotional experiences, shopping lifestyle, and positive mood are important factors that trigger impulsive purchasing behavior for musician merchandise. Keywords: Hedonic Shopping Motivation, Shopping Lifestyle, Positive Emotion, Impulse Buying
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5549 Personnel Management. Employment Management H Social Sciences > HN Social history and conditions. Social problems. Social reform |
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| Depositing User: | Jovita Roseina Nariswari | ||||||||
| Date Deposited: | 19 Jan 2026 07:18 | ||||||||
| Last Modified: | 19 Jan 2026 07:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/48723 |
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