Arshellino, Muhamad Putra (2025) Redesign of HSW Car Wash Visual Identity to Strengthen Brand Awareness. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Visual identity plays an important role in shaping public perception and brand recognition. HSW Car Wash, an automotive cleaning service operating within the PT Bakti Kartika Kirana gas station area, faces issues related to inconsistent visual identity, lack of visual appeal, and the inability to convey a professional impression through its existing branding. Based on observations, interviews, and questionnaires, it was found that the current logo does not effectively represent the automotive service industry and is difficult to recognize, contributing to low brand awareness. This design project aims to redesign the visual identity of HSW Car Wash to create a more consistent, visually comfortable, consumer-friendly, and memorable brand image for the surrounding community. The design process utilizes the Design Thinking methodology, which consists of five stages: empathize, define, ideate, prototype, and test. Design needs were analyzed through qualitative data gathered from field observations, interviews with the owner, and feedback from service users. During the ideation stage, various alternative design concepts were explored to produce a logo that is simple, recognizable, and aligned with the character of the service. The resulting redesign presents a clearer and more representative visual identity, featuring a logo that incorporates the concepts of “comfort, friendliness, and preference” aligned with the main keyword: “Comfortable Car Wash, Your Vehicle’s Favorite Companion.” This improved visual identity is expected to enhance the professional image of HSW Car Wash and strengthen its brand awareness among consumers. Keyword: Brand Awareness, Design Thinking, HSW Car Wash, Logo, Redesign, Visual Identity
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Muhamad Putra Arshellino | ||||||||||||
| Date Deposited: | 04 Dec 2025 08:47 | ||||||||||||
| Last Modified: | 04 Dec 2025 08:48 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47639 |
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