Hidayah, Ida Nur (2025) Pengaruh Brand Love, Perceived Quality, dan Social Media Marketing Terhadap Repurchase Intention (Studi Pada Pelanggan Point Coffee di Indomaret Tunjungan Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of Brand Love, Perceived Quality, and Social Media Marketing on Repurchase Intention among Point Coffee customers at Indomaret Tunjungan Surabaya. The background of this study is based on the importance of maintaining customer loyalty in the increasingly competitive coffee shop business. The sampling technique used was nonprobability sampling and purposive sampling, with a sample size of 100 respondents. The research method employed a quantitative approach with multiple linear regression analysis, while data processing used IBM SPSS 26. The results show that simultaneously, Brand Love, Perceived Quality, and Social Media Marketing have a positive and significant effect on Repurchase Intention. Partially, these three variables also have a positive and significant effect on Repurchase Intention. The coefficient of determination (R²) value of 0.435 shows that 43.5% of the variation in Repurchase Intention is influenced by the three independent variables in this study. While the remaining 56.5% is influenced by other variables not examined in this study. Keywords: Brand Love, Perceived Quality, Social Media Marketing, Repurchase Intention, Point Coffee
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ida Nur Hidayah | ||||||||
| Date Deposited: | 19 Nov 2025 04:40 | ||||||||
| Last Modified: | 19 Nov 2025 04:40 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/46859 |
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