Putri, Nifta Ardilia (2025) PENGARUH BRAND IMAGE, PRODUCT QUALITY, DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA PRODUK SKINCARE SKINTIFIC (Studi Pada Followers Instagram Skintific). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The beauty industry continues to grow as consumers pay increasing attention to the quality and value of skincare products. This study analyzes the influence of brand image, product quality, and price discounts on impulse buying of Skintific products by involving 100 respondents and multiple linear regression analysis using SPSS 31.0. Data collection was carried out through questionnaires, and data analysis included validity tests, reliability tests, classical assumption tests, linear regression, and hypothesis tests. The results of the study indicate that although brand image does not have a significant effect, product quality and price discounts have a significant contribution in encouraging impulse buying. This confirms that good product quality and attractive price discounts are the main factors that trigger impulse buying of Skintific products. Keyword: Brand Image, Product Quality, Price Discount, Impulse Buying, Skintific
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Nifta Ardilia Putri | ||||||||
| Date Deposited: | 17 Nov 2025 06:59 | ||||||||
| Last Modified: | 17 Nov 2025 06:59 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/46775 |
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