Lesanti, Putri (2025) PEMBERDAYAAN MASYARAKAT OLEH KELOMPOK SADAR WISATA (POKDARWIS) SETOPURO DALAM PENGEMBANGAN POTENSI PASAR PUNDENSARI DESA GUNUNGSARI KECAMATAN MADIUN KABUPATEN MADIUN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the process of community empowerment by the Tourism Awareness Group (Pokdarwis) Setopuro in developing the potential of Pundensari Market in Gunungsari Village, Madiun Regency. The research uses a descriptive qualitative approach, focusing on the three stages of empowerment according to Sulistiyani (2017): the awareness stage, capability transformation, and intellectual capability enhancement. Data were collected through in-depth interviews, observation, and documentary studies.The results show that Pokdarwis Setopuro successfully empowered the community through participatory socialization, technical training (such as Food Safety/HACCP, digital technology, and service), and innovative initiatives such as the use of eco-friendly packaging and the revitalization of Javanese culture. Positive impacts are evident from the increase in the number of MSMEs from 3 (2019) to 36 (2024), an increase in annual turnover from IDR 86.4 million to over IDR 1.03 billion, as well as an increase in tourist visits. However, the main challenges are internal funding constraints and a lack of sustainable funding support and policies from local government. The conclusion of this study is that empowerment by Pokdarwis Setopuro has successfully increased community capacity and optimized the potential of Pundensari Market, although stronger synergy with the government is needed to ensure program sustainability.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JS Local government Municipal government | ||||||||
| Divisions: | Faculty of Social and Political Sciences | ||||||||
| Depositing User: | putri putri lesanti | ||||||||
| Date Deposited: | 27 Oct 2025 04:10 | ||||||||
| Last Modified: | 27 Oct 2025 04:10 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/45793 |
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