Adabi, Balqi Chesta (2025) HUBUNGAN TERPAAN KONTEN DENGAN MINAT BERMAIN GAME (Studi Kuantitatif Hubungan Terpaan Konten Windah Basudara Plants Vs. Zombies GAMEPLAY #1 dengan Minat Bermain Game pada Gen Z). Undergraduate thesis, UPN "Veteran" Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21043010303-cover.pdf Download (1MB) |
|
Text (BAB I)
21043010303-bab1.pdf Download (415kB) |
|
Text (BAB II)
21043010303-bab2.pdf Restricted to Repository staff only until 18 July 2027. Download (376kB) |
|
Text (BAB III)
21043010303-bab3.pdf Restricted to Repository staff only until 18 July 2027. Download (365kB) |
|
Text (BAB 4)
21043010303-bab4.pdf Restricted to Repository staff only until 18 July 2027. Download (497kB) |
|
Text (BAB V)
21043010303-bab5.pdf Download (230kB) |
|
Text (DAFTAR PUSTAKA)
21043010303-daftarpustaka.pdf Download (244kB) |
|
Text (LAMPIRAN)
21043010303-lampiran.pdf Restricted to Repository staff only Download (518kB) |
Abstract
Generation Z is known to be a generation that is very close to digital technology and social media, as well as being the group that is most exposed to content. In addition, Gen Z is also noted as the generation that spends the most time playing games. One content creator who has contributed to shaping the gaming trend among Gen Z is Windah Basudara. Through the YouTube platform, Windah successfully re-popularized the old Plants vs. Zombies game in a fan-modified version, Plants vs. Zombies Fusion, and managed to attract a lot of audience attention. This study aims to determine and analyze the relationship between exposure to Windah Basudara content and interest in playing games on Gen Z. This research uses a quantitative approach with a correlational method. The data collection technique used purposive sampling which was distributed through questionnaires to 100 Gen Z respondents. The results showed that there was a significant relationship between the variable content exposure and interest in playing games, with a correlation coefficient value of 0.634.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HT Communities. Classes. Races L Education > L Education (General) |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Balqi Chesta Adabi | ||||||||
| Date Deposited: | 18 Jul 2025 07:41 | ||||||||
| Last Modified: | 18 Jul 2025 07:41 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39781 |
Actions (login required)
 |
View Item |