Identifikaasi Pemilihan Saluran Pemasaran dan Biaya Transaksi untuk Peningkatan Pendapatan Usahatani Padi di Desa Wilayut Kecamatan Sukodono

Kurniasari, Desita Syafa (2025) Identifikaasi Pemilihan Saluran Pemasaran dan Biaya Transaksi untuk Peningkatan Pendapatan Usahatani Padi di Desa Wilayut Kecamatan Sukodono. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Rice farming plays an important role in supporting food security and the farmers' economy. However, the amount of transaction costs that arise during farming and marketing activities is an obstacle that can reduce farmers' income. This study aims to identify the form and type of transaction costs and analyze the effect of marketing channels on farmers' income through transaction costs as an intervening variable. This study uses a quantitative approach with sampling techniques using probability sampling using proportional random sampling and obtained 61 rice farmers in Wilayut Village, Sukodono District, Sidoarjo Regency as respondents. The results showed that marketing channels had a positive and significant effect on transaction costs, while transaction costs had a negative and significant effect on farmers' income. Transaction costs incurred by farmers include input procurement, labor sourcing, farmer group meetings, and selling costs such as transportation, information, and negotiation. The average total transaction costs incurred reached IDR 314.016,53/ha/season. These results indicate that selecting efficient marketing channels can reduce the burden of transaction costs and contribute to increasing farm income. Rice farmers in Wilayut village face various marketing channel options such as middlemen from Sukodono sub-district, middlemen from Jombang district, and grain milling institutions within the village. In reality, many farmers prefer to sell their crops to middlemen outside the area who come directly to the rice fields. This choice is not only based on the selling price, but more on the ease of access to information and transaction certainty. By selling directly at the field, farmers do not need to search for market price information themselves and do not need to conduct complicated negotiations.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Yuliati, Nuriah	NIP196207121991032001	nuriah_y@upnjatim.ac.id
Thesis advisor	Syah, Mirza Andrian	NIP199608272022031012	mirza.a.agribis@upnjatim.ac.id

Subjects:

S Agriculture > S Agriculture (General)

Divisions:

Faculty of Agriculture > Departement of Agribusiness

Depositing User:

Desita Syafa Kurniasari

Date Deposited:

09 Jul 2025 08:27

Last Modified:

09 Jul 2025 08:27

URI:

https://repository.upnjatim.ac.id/id/eprint/39300