Wijaya, Angela Clarisa (2025) Pengaruh Persepsi Kemudahan, Program Gratis Ongkos Kirim, dan E-Servicescape terhadap E-Satisfaction (Studi pada Pengguna Aplikasi Alfagift di Surabaya). Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
This study aims to determine and analyze the effect and significance of perceived ease of use, free shipping program, and e-Servicescape simultaneously and partially on e-satisfaction in Alfagift application users in Surabaya. This research uses quantitative research. The sample in this study were 150 respondents, who were taken using non-probability sampling technique, namely purposive sampling. The type of data used in the study is primary data with data collection techniques through questionnaires. The data analysis technique used is multiple linear regression analysis. The results showed that: (1) perceived ease of use, free shipping program, and e-Servicescape simultaneously have an effect and are significant to e-satisfaction; (2) perceived ease of use and e-Servicescape partially have an effect and are significant to e-satisfaction; and (3) free shipping program partially has no effect and is not significant to e-satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Angela Clarisa Wijaya | ||||||||
| Date Deposited: | 08 Jul 2025 07:16 | ||||||||
| Last Modified: | 08 Jul 2025 07:16 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39290 |
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