Azzah, Zafirah Lifia (2025) Rebranding Taman Hutan Raya Lempung Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Surabaya has been named the second-largest metropolitan city in Indonesia due to its dense population and rapid economic development. Amid these conditions, Surabaya has interesting tourism potential that is worth visiting. One of them is the Taman Hutan Raya Lempung which is a tourist destination and a place for nature conservation. The park was built to create greenery and as part of Surabaya’s effort to become a Green City. However, many people in Surabaya and it’s surroundings are still unaware of the tourism industry because the branding is not strong and optimized. Therefore, this rebranding is expected to enhance the image and tourism potential of Tahura Lempung, making it better known to the people of Surabaya and its surroundings. This research method used qualitative and quantitative methods. The data required for this research are both primary and secondary. Primary data is obtained through nterviews, observations, and questionnaires. Meanwhile, secondary data is obtained through books, journals, and mass media. The data analysis techniques used in this research are 5W+1H analysis, TOWS matrix analysis, consumer insight analysis, and consumer journey analysis. The result of this analysis is that this project focuses on designing a visual identity that represents the image and tourism potential for educational tourism, allowing visitors to learn and recognize various plants. After formulating the keyword, verbal, visual, and media concepts were formulated as strategies for designing the rebranding. After formulating the design concept, the design process was completed and the design was implemented. This project produced design outputs that consisted of main media and supporting media. Through this rebranding, it is expected to address the problems faced by Taman Hutan Raya Lempung Surabaya. Keywords: Rebranding, Taman Hutan Raya Lempung, Surabaya
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | ZAFIRAH LIFIA AZZAH | ||||||||||||
| Date Deposited: | 13 Jun 2025 07:28 | ||||||||||||
| Last Modified: | 13 Jun 2025 07:28 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37587 |
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