Manurung, Zefania Mikha (2025) PENGARUH USER-GENERATED CONTENT (UGC), ELECTRONIC WORD OF MOUTH (E-WOM), DAN PERCEIVED PRODUCT QUALITY TERHADAP PURCHASE INTENTION PRODUK SOMETHINC (Studi pada Followers TikTok @somethincofficial). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study uses a quantitative approach aimed at determining the influence of user-generated content, electronic word of mouth, and perceived product quality on purchase intention of Somethinc products, both simultaneously and partially. The population of this study comprises the followers of the TikTok account @somethincofficial, which has 3,8 million followers, with purposive sampling used as the sampling technique. The sample consisted of 204 respondents determined using the Slovin formula, with respondent criteria such as TikTok users born in 1997-2012, followers of the @somethincofficial TikTok account, knowing the Somethinc brand, and having seen content or reviews about Somethinc products. The data analysis technique used is Multiple Linear Regression Analysis. The results of this study indicate that user-generated content, electronic word of mouth, and perceived product quality simultaneously influence purchase intention. User-generated content has a significant partial effect on purchase intention, electronic word of mouth has a significant partial effect on purchase intention, and perceived product quality also has a significant partial effect on purchase intention for Somethinc products.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Zefania Mikha Manurung | ||||||||
| Date Deposited: | 19 May 2025 03:15 | ||||||||
| Last Modified: | 19 May 2025 03:15 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36299 |
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