Boesroh, Reza Nabilly (2024) Pengaruh Kualitas Pelayanan Terhadap kepuasan Konsumen Pada Coffee Shop Nagata Kopitiam. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to determine the effect of service quality on consumer satisfaction. This research was conducted at the Nagata Kopitiam coffee shop in 2024. This research is based on the dimensions of service quality, namely: tangibles (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (guarantee) and empathy (empathy) towards Customer satisfaction. Respondents in this study were 50 respondents with the criteria of being over 16 years old and having purchased the product at least twice. This research uses the SEM method with the Warp Pls 8.0 analysis tool. The results of this research indicate that service quality has a positive effect on consumer satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Reza Nabilly Boesroh | ||||||||||||
| Date Deposited: | 28 Jun 2024 06:54 | ||||||||||||
| Last Modified: | 28 Jun 2024 06:54 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24857 |
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