Nuryana, Wilda Sazkia (2024) Analisis Perbandingan Kualitas Pelayanan Antara Marketplace Shopee dan Tokopedia di Kota Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
COVER.pdf Download (5MB) |
|
Text (Bab 1)
BAB 1 .pdf Download (2MB) |
|
Text (Bab 2)
BAB 2.pdf Restricted to Repository staff only until 31 May 2028. Download (2MB) |
|
Text (Bab 3)
BAB 3.pdf Restricted to Repository staff only until 31 May 2028. Download (2MB) |
|
Text (Bab 4)
BAB 4.pdf Restricted to Repository staff only until 31 May 2028. Download (3MB) |
|
Text (Bab 5)
BAB 5.pdf Download (2MB) |
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (2MB) |
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only until 31 May 2028. Download (7MB) |
Abstract
This research aims to analyze the comparison of service quality between the Shopee and Tokopedia marketplaces in Sidoarjo City. Customers compare service quality which consists of several dimensions, namely: Tangibles, Reliability, Responsiveness, Assurance and Empathy. The aim of the research is to determine and analyze the differences in service quality between the Shopee and Tokopedia marketplaces in Sidoarjo City. This research uses a quantitative method by collecting data through a questionnaire using Purposive Sampling techniques in sampling, the respondents in the research were 100 respondents with the following criteria: 1) Users of both Shopee and Tokopedia marketplaces who live in Sidoarjo City, 2) Have made transactions on both marketplaces at least 2-3 times a month. The analysis technique used in this research is the Wilcoxon test as an alternative to the paired T-test which is not normally distributed. The results of this study show that: (1) Quality of Service in the tangibles dimension shows that the average results in tangibles are superior to Shopee compared to Tokopedia, (2) Quality of Service in the reliability dimension shows that the average results in reliability are superior to Shopee compared to Tokopedia, (3) The service quality of the responsiveness dimension shows that the average result on responsiveness is superior to Shopee compared to Tokopedia, (4) the quality of service on the assurance dimension shows that the average result on assurance is superior to Shopee compared to Tokopedia, (5) the service quality of the empathy dimension shows the average result on Empathy is superior to Shopee compared to Tokopedia.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Wilda Sazkia Nuryana | ||||||||
| Date Deposited: | 31 May 2024 07:50 | ||||||||
| Last Modified: | 31 May 2024 07:50 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23705 |
Actions (login required)
 |
View Item |