Optimalisasi Rancangan Potensi Desa Wisata Oleh UMKM Lokal Di Desa Gedangan Kecamatan Mojowarno Kabupaten Jombang

Putra, Achmad and Wiryawan, Arya and Putri, Rosedefi and Febria, Sarah and Barbara, Virda (2023) Optimalisasi Rancangan Potensi Desa Wisata Oleh UMKM Lokal Di Desa Gedangan Kecamatan Mojowarno Kabupaten Jombang. Optimalisasi Rancangan Potensi Desa Wisata Oleh UMKM Lokal Di Desa Gedangan Kecamatan Mojowarno Kabupaten Jombang, 1 (1). pp. 45-53. ISSN 2987-8608 (Submitted)

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Abstract

Small Micro Medium Enterprise (Usaha Kecil Mikro dan Menengah or UMKM) are one of the driving factors of the economic condition of a region. Gedangan Village, Mojowarno District has the potential for local UMKM whose management has not been optimized to improve economic conditions in the village. Optimizing UMKM management can be done by designing the potential of tourist villages by local UMKM through digital branding. This is done with the aim of strengthening the marketing and branding of UMKM in Gedangan Village. The stages carried out in designing tourism by local UMKM in Gedangan Village, namely 1) Data collection of local UMKM, 2) UMKM marketing strategy training, 3) UMKM assistance, 4) UMKM registration on Google, 5) Designing local MSME tourism through Instagram, and 6) Assistance also evaluation with the Gedangan Village Government.

Item Type: Article
Contributors:
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDKartika, Dhan0722058601UNSPECIFIED
Subjects: J Political Science > JF Political institutions (General) > JF1338-2112 Public administration
Divisions: Faculty of Social and Political Sciences > Departement of Public Administration
Depositing User: SARAH ADORA FEBRIA
Date Deposited: 04 Jul 2026 21:42
Last Modified: 04 Jul 2026 21:42
URI: https://repository.upnjatim.ac.id/id/eprint/21142

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