Lusiana, Agnes (2022) ANALISIS KEPUTUSAN PENGGUNAAN SHOPEEPAY MAHASISWA MANAJEMEN UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAWA TIMUR. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the ef ect of financial literacy, service quality, perceivedeaseof use on Shopeepay usage decisions. This type of research is qualitative research. Thisstudy took samples from Management students at the National Development University"Veteran" East Java using a purposive sampling technique with a sample size of 100respondents. The variables of this study used independent variables, namely Financial Literacy, Service Quality, Perception of Ease, and the dependent variable was ShopeepayUsage Decision. While the analysis technique used is the PLS (Partial Least Square)analysis method with SmartPLS software. The results of the analysis carried out indicatethat financial literacy variables can contribute to improving students Shopeepayusagedecisions, service quality variables can also be said to make a real contributioninimproving students' Shopeepay usage decisions. In line with the perceived ease of usevariable, it can make a real contribution in improving students Shopeepay usagedecisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HG Finance |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Ms Agnes Lusiana | ||||||||
| Date Deposited: | 04 Mar 2024 05:09 | ||||||||
| Last Modified: | 04 Mar 2024 05:09 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7555 |
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