Angelica, Laurensi (2022) Pengaruh Kesadaran Merek dan Promosi Cashback Terhadap Minat Menggunakan Ulang Dompet Digital Shopeepay di Wilayah Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study was to determine the effect of brand awareness and cashback promotion on interest in reusing ShopeePay digital wallets in the Surabaya area. The method used is non-probability sampling with purposive sampling technique. The sample in this study were 84 respondents. The data analysis method used is Partial Least Square. The results showed that brand awareness and cashback promotion were able to make a good contribution to the interest in reusing shopeepay digital wallets
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | LAURENSI ANGELICA ICHA | ||||||||
| Date Deposited: | 04 Mar 2024 05:08 | ||||||||
| Last Modified: | 04 Mar 2024 05:08 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7541 |
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