Huzaini, Ahmad Fahri (2022) INFLUENCER DAN KONTEN BERBAGI DI TIKTOK (Studi Deskriptif Kualitatif Terhadap Konten Berbagi dari Sudut Pandang Influencer dan Followers Di Tiktok). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Sharing content is one of the emerging trends in today's digital era through social media. The activities of this sharing trend are described through activities of sharing sustenance, sharing happiness with people carried out by various groups, spearheaded by an influential person, namely an influencer to users, this sharing content is posted through social media, one of which is Tiktok media. Shared content is widely discussed on Tiktok media and is often entered on fyp (four your page). This study uses a qualitative descriptive approach and observations, interviews, and literature study data collection methods. Researchers interviewed influencers who are considered influential in sharing content, namely on the Tiktok accounts @nurrohmanadi and @windiwijayaa and researchers also interviewed followers to find out how they felt about sharing content made by these influencers. This study shows that content sharing through the Tiktok media is a show that people like to get inspired, create positive feelings and can feel the benefits of the show. From these impressions, they were moved to help and share donation information for people in need. The role of Influencers is also important for channeling donations and conveying sharing messages so that they can be conveyed properly to inspire others and share goodness. From the content shared by influencers on Tiktok media, it is also known that there is potential for exploitation of poverty through sharing content through the intensity of postings and depictions of people in need. And there are also findings regarding the relationship of personal social responsibility through sharing activities carried out by one of the influencers. Keywords: Content, Sharing, Influencer, TikTok, Social.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ahmad Fahri Huzaini | ||||||||
| Date Deposited: | 27 Jun 2022 08:08 | ||||||||
| Last Modified: | 27 Jun 2022 08:22 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7234 |
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