Utama, Nugraha Maulana (2022) Profil Jamu Madura Di Kecamatan Pamekasan Kabupaten Pamekasan (Studi Kasus Enam Kelurahan Kecamatan Pamekasan Kabupaten Pamekasan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Jamu is a typical Indonesian drink and is a drink that has been passed down since time immemorial. Over time, herbal medicine cannot be separated from society, for most Indonesian people, herbal medicine is used as traditional medicine for all kinds of diseases such as toothache, body fatigue, etc. The concoction of herbal medicine has been around for a long time even since our ancestors, the development of herbal medicine is not as fast as technological developments. This study aims to determine the existence of herbal medicine in Pamekasan sub-district, the factors that influence consumers to buy and consume herbal medicine, and local government policies of Pamekasan Regency in an effort to support the herbal medicine business. The method used in this research is descriptive qualitative with a case study approach and multiple linear regression analysis methods, primary and secondary data collection. The results showed that from 18 villages in Pamekasan District, there were only 6 villages that had traditional herbal medicine agro-industry, in addition to environmental influences, consumption habits, knowledge, and local wisdom did not affect people's decisions to buy and consume herbal medicine Madura, and it has been done efforts and actions to support the herbal medicine business in Pamekasan Regency, among others, by providing business capital
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Nugraha Maulana Utama | ||||||||||||
| Date Deposited: | 09 Jun 2022 01:14 | ||||||||||||
| Last Modified: | 09 Jun 2022 01:14 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6887 |
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