Praviandana, Aji (2022) STRATEGI PENGEMBANGAN USAHA KOPI BUBUK DI UD. TRIYASA BARATA SURABAYA JAWA TIMUR. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
17024010095_COVER.pdf Download (1MB) | Preview |
|
|
Text (BAB 1)
17024010095_BAB 1.pdf Download (160kB) | Preview |
|
|
Text (BAB 2)
17024010095_BAB 2.pdf Download (277kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 3)
17024010095_BAB 3.pdf Restricted to Registered users only until 2024. Download (139kB) |
|
|
Text (BAB 4)
17024010095_BAB 4.pdf Restricted to Registered users only until 2024. Download (430kB) |
|
|
Text (BAB 5)
17024010095_BAB 5.pdf Download (64kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
17024010095_DAFTAR PUSTAKA.pdf Download (63kB) | Preview |
|
|
Text (LAMPIRAN)
17024010095_LAMPIRAN.pdf Restricted to Registered users only until 2024. Download (415kB) |
Abstract
UD. Triyasa Barata experienced problems with declining income, one of the factors causing it was the impact of the COVID-19 pandemic. The purpose of this research is to formulate alternative cascara marketing strategies at UD. Triyasa Barata is superior and precise. The research location was determined by UD. Triyasa Barata Surabaya. The research method uses IFE matrix analysis, EFE matrix, and SWOT analysis. The results of the research show that data analysis in the IFE matrix analysis obtained a score for the strength factor of 2.175 and a score for the weakness factor of 0.275. Meanwhile, in the EFE matrix analysis, the score for the opportunity factor was 1.962 and the score for the threat factor was 1.325. The results of the SWOT matrix analysis place UD Triyasa Barata Surabaya in quadrant I and the strategy that must be applied is to develop good products by creating new product variants; selling price according to product quality in order to be competitive; cooperate with banking institutions to become business development partners; starting to add online distribution channels, namely promotion through social media and endorsements; and take advantage of the Surabaya area and its surroundings to introduce products. Keywords:Coffee,MarketigStrategy,SWOT
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor S Agriculture > S Agriculture (General) |
||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Aji Praviandana | ||||||||||||
| Date Deposited: | 06 Jun 2022 01:48 | ||||||||||||
| Last Modified: | 06 Jun 2022 01:48 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6696 |
Actions (login required)
 |
View Item |