Gunawan, Muhammad Rifka Putra (2026) Pengaruh E-Servicescape Dan Online Customer Review Terhadap Purchase Intention Sneakers Foot Locker Pada Mahasiswa di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of digital shopping and the growing interest in sneakers highlight the importance of digital service environment quality and consumer information in shaping purchase intention. This study aims to determine the effect of e-servicescape and online customer review on the purchase intention of Foot Locker sneakers among university students in Surabaya. This study uses a quantitative approach with a purposive sampling method involving 104 university students who have visited the Foot Locker website and read online reviews of Foot Locker sneaker products. Data were collected through a questionnaire using a Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling(PLS-SEM) through SmartPLS 4. The results show that e-servicescape and online customer review have a positive and significant effect on purchase intention. Online customer review has a greater effect on purchase intention than e-servicescape. Keywords: E-Servicescape; Online Customer Review; Purchase Intention; Sneakers
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Muhammad Rifka Putra Gunawan | ||||||||
| Date Deposited: | 23 Oct 2026 06:39 | ||||||||
| Last Modified: | 23 Oct 2026 07:04 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/61142 |
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