ANALISIS FAKTOR – FAKTOR YANG MEMENGARUHI NIAT KEBERLANJUTAN PENGGUNAAN APLIKASI DOMINO’S PIZZA MENGGUNAKAN MODEL UTAUT2 MODIFIKASI

Fadhlilla, Novia Citra (2026) ANALISIS FAKTOR – FAKTOR YANG MEMENGARUHI NIAT KEBERLANJUTAN PENGGUNAAN APLIKASI DOMINO’S PIZZA MENGGUNAKAN MODEL UTAUT2 MODIFIKASI. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.

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Abstract

The growth of digital food ordering services has encouraged people to increasingly use applications, including the Domino’s Pizza application. However, several issues are still reported, such as system errors, login problems, inaccurate delivery time estimates, and unreliable Online Tracking. This study aims to analyze the factors influencing users’ Continuance Intention toward the Domino’s Pizza application using a modified UTAUT2 model integrated with the Expectation Confirmation Model (ECM) and bandwagoning factors. This quantitative study involved 467 respondents and used SEM-PLS for data analysis. Of the 14 hypotheses tested, 12 were accepted and 2 were rejected, namely Social Influence on Satisfaction and Facilitating Conditions on Satisfaction. Satisfaction is influenced by Performance Expectancy, Effort Expectancy, Hedonic Motivation, Price-Saving Orientation, and Confirmation, while Continuance Intention is influenced by Performance Expectancy, Social Influence, Habit, Online Review, Online Rating, Online Tracking, and Satisfaction. Satisfaction also partially mediates the relationship between Performance Expectancy and Continuance Intention. Overall, application benefits, user experience, Habit, Social Influence, digital information, and Satisfaction contribute to continued use. These findings can serve as a basis for Domino’s Pizza to improve application performance, user experience, and the reliability of digital services.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWulansari, AnitaNIDN0715108705anita.wulansari.sisfo@upnjatim.ac.id
Thesis advisorSafitri, Ersitya MayaNIDN0016039304maya.si@upnjatim.ac.id
Subjects: T Technology > T Technology (General)
T Technology > T Technology (General) > T58.6-58.62 Management Information Systems
Divisions: Faculty of Computer Science > Departemen of Information Systems
Depositing User: Novia Citra Fadhlilla
Date Deposited: 16 Sep 2026 01:49
Last Modified: 16 Sep 2026 01:59
URI: https://repository.upnjatim.ac.id/id/eprint/60258

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