Putra, Narendra Maulana (2026) Pengaruh Promosi, Online Customer Review(OCR), dan Kualitas Produk Terhadap Keputusan Pembelian Pada Grandia Eatery Surabaya. Undergraduate thesis, UPN VETERAN JAWATIMUR.
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Abstract
The F&B industry has experienced rapid growth in recent years. In Indonesia, this industry has become one of the sectors that has been able to survive and thrive with the increasing modern lifestyles of society. This study aims to determine and analyze the influence of promotions, online customer reviews, and product quality on customer purchasing decisions at Grandia Eatery Surabaya. This study employed a quantitative approach with purposive sampling. In this study, researchers used primary data obtained directly from respondents using a Google Form distributed online. The population in this study was 106 Grandia Eatery Surabaya customers. This study used Structural Equation Model analysis with SmartPLS. The findings of this study show that promotions, online customer reviews, and product quality significantly influence customer purchasing decisions at Grandia Eatery Surabaya. In other words, all variables in the study contributed significantly to consumer purchasing decisions at Grandia Eatery Surabaya. Keywords: Purchasing Decisions, Product Quality, Online Customer Reviews, Promotions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | narendra maulana putra | ||||||||
| Date Deposited: | 02 Sep 2026 02:37 | ||||||||
| Last Modified: | 02 Sep 2026 03:12 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59727 |
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