Fitaloka, Risma Aulia Dia (2026) Strategi Badan Usaha Milik Desa "Trisno Sejahtera" dalam Pengembangan Wisata Pasar Barongan di Desa Mojotrisno Kecamatan Mojoagung Kabupaten Jombang. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
One of the village government's efforts to optimize local potentialthere by boosting the community economy and achieving sustainable village development is the development of tourism villages. The Village-Owned Enterprise (BUM Desa) "Trisno Sejahtera" manages the Pasar Barongan (Barongan Market) Tourism site, which was developed as a culture based tourist destination in Mojotrisno Village. This study aims to describe and analyze the strategies employed by BUM Desa "Trisno Sejahtera" in developing the Pasar Barongan Tourism site, utilizing the strategic management theory of Wheelen and Hunger. This framework encompasses environmental scanning, strategy formulation, strategy implementation, and evaluation and control. The study employs a descriptive research design with a qualitative approach. Data were gathered through interviews, observation, and documentation, and subsequently analyzed using an interactive data analysis technique. The findings indicate that the development strategy for Pasar Barongan Tourism was executed through the four stages of strategic management. Management identified internal and external factors, established development goals and strategies, and undertook community empowerment, human resource training, facility development, and promotion. Furthermore, periodic monitoring and evaluation were conducted through coordination meetings and the formulation of improvement plans, including the relocation of the tourism site. Overall, the implemented strategies align with the Wheelen and Hunger strategic management framework; however, further improvements are needed regarding human resource competence, promotional optimization, documentation practices, and tourism innovation to support sustainable development.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JF Political institutions (General) > JF1338-2112 Public administration J Political Science > JF Political institutions (General) > JF1501-1521 Civil service |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Public Administration | ||||||||
| Depositing User: | Risma Aulia Dia Fitaloka | ||||||||
| Date Deposited: | 31 Aug 2026 04:43 | ||||||||
| Last Modified: | 31 Aug 2026 06:47 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59324 |
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