Ramadhan, Ikhsanuddin (2026) Pengaruh Online Customer Reviews, Kepercayaan Merek, dan Persepsi Nilai terhadap Minat Beli Ulang pada Hotto di TikTok Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of Online Customer Reviews, Brand Trust, and Perceived Value on Repurchase Intention of Hotto products on TikTok in Surabaya City. This research employs a quantitative approach using a purposive sampling technique. The respondents are consumers who reside in Surabaya City and have previously purchased Hotto products through TikTok. The sample size in this study consists of 105 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that Online Customer Reviews, Brand Trust, and Perceived Value have a positive and significant effect on Repurchase Intention of Hotto products on TikTok in Surabaya City.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economics H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Ikhsanuddin Ramadhan | ||||||||
| Date Deposited: | 31 Jul 2026 03:10 | ||||||||
| Last Modified: | 31 Jul 2026 03:16 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/58308 |
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