Putri, Andini Raissa (2026) Pengaruh Kualitas Pelayanan terhadap Kepuasan Pengunjung Event Festival Musik (Studi Kasus Jazz Traffic Festival 2025). Undergraduate thesis, UPN Veteran Jawa Timur.
This is the latest version of this item.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
22045010075_Cover.pdf Download (1MB) |
|
Text (Bab 1)
22045010075_Bab 1.pdf Download (246kB) |
|
Text (Bab 2)
22045010075_Bab 2.pdf Restricted to Repository staff only until 21 July 2028. Download (213kB) |
|
Text (Bab 3)
22045010075_Bab 3.pdf Restricted to Repository staff only until 21 July 2028. Download (208kB) |
|
Text (Bab 4)
22045010075_Bab 4.pdf Restricted to Repository staff only until 21 July 2028. Download (202kB) |
|
Text (Bab 5)
22045010075_Bab 5.pdf Download (10kB) |
|
Text (Daftar Pustaka)
22045010075_Daftar Pustaka.pdf Download (145kB) |
|
Text (Lampiran)
22045010075_Lampiran.pdf Restricted to Repository staff only until 2028. Download (1MB) |
Abstract
The success of a music event is determined not only by the quality of the performances but also by the quality of service visitors receive during the event. Therefore, service quality is a key factor in shaping visitor satisfaction. As one of the largest music festivals in Surabaya, the 2025 Jazz Traffic Festival requires an empirical study to identify the impact of service quality dimensions on visitor satisfaction. This study aims to examine the influence of service quality dimensions including tangibles, reliability, responsiveness, assurance, and empathy on visitor satisfaction at the Jazz Traffic Festival 2025, both individually and collectively. This study employs a quantitative approach. Research data were collected through an online questionnaire distributed to 100 respondents who had attended the Jazz Traffic Festival 2025. Respondents were selected using purposive sampling. The data were analyzed using SPSS version 21 through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination tests. The results of the analysis revealed that, individually, the dimensions of tangibles and assurance had a positive and significant effect on visitor satisfaction. Simultaneously, all dimensions of service quality were found to have a significant effect on visitor satisfaction at the 2025 Jazz Traffic Festival. Furthermore, the Adjusted R-Square value of 0.698 indicates that 69.8% of the variation in visitor satisfaction can be explained by service quality, while the remaining 30.2% is influenced by other factors outside the research model.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Andini Raissa Putri | ||||||||
| Date Deposited: | 21 Jul 2026 09:14 | ||||||||
| Last Modified: | 21 Jul 2026 09:14 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/57240 |
Available Versions of this Item
- Pengaruh Kualitas Pelayanan terhadap Kepuasan Pengunjung Event Festival Musik (Studi Kasus Jazz Traffic Festival 2025). (deposited 21 Jul 2026 09:14) [Currently Displayed]
Actions (login required)
 |
View Item |