STRATEGI BRANDING KOMUNITAS WEPOSE INDONESIA SEBAGAI KOMUNITAS SOSIAL DI INSTAGRAM

fatimah, usnul (2026) STRATEGI BRANDING KOMUNITAS WEPOSE INDONESIA SEBAGAI KOMUNITAS SOSIAL DI INSTAGRAM. Undergraduate thesis, UNIVERSITAS PEMBANGUNAN NASIONAL "VETERAN" JAWA TIMUR.

	Text (Cover) COVER.pdf Download (3MB)
	Text (BAB I) BAB I.pdf Download (202kB)
	Text (BAB II) BAB II.pdf Restricted to Repository staff only until 21 July 2029. Download (373kB) \| Request a copy
	Text (BAB III) BAB III.pdf Restricted to Repository staff only until 21 July 2029. Download (224kB) \| Request a copy
	Text (BAB IV) BAB IV.pdf Restricted to Repository staff only until 21 July 2029. Download (2MB) \| Request a copy
	Text (BAB V) BAB V.pdf Download (173kB)
	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (198kB)
	Text (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only until 2029. Download (1MB) \| Request a copy

Abstract

The rapid development of social media has encouraged social communities to utilize digital platforms to build their identity and reach a broader audience. Instagram has become one of the most widely used platforms due to its ability to deliver information through visual content, audiovisual features, and interactive communication with users. WEPOSE Indonesia is a social community that utilizes Instagram as its primary platform to strengthen its branding while introducing its values, programs, and social activities to the public. This study aims to analyze the branding strategy of WEPOSE Indonesia as a social community on Instagram. The research employed a qualitative approach using netnography as the primary method. Data were collected through observations of the @wepose.indonesia Instagram account, documentation, and interviews as supporting data. The analysis was conducted using Jean-Noël Kapferer's Brand Identity Prism as the primary theoretical framework and Peter Montoya's Eight Laws of Personal Branding as the supporting framework. The findings indicate that WEPOSE Indonesia's branding strategy is reflected in the consistent presentation of its visual identity, the communication of social values through its content, the effective use of Instagram features, and continuous interaction with its audience to foster engagement and trust. These strategies strengthen WEPOSE Indonesia's identity as a social community committed to empowering marginalized children while enhancing its presence on social media. The study concludes that the consistent use of Instagram can serve as an effective medium for building a strong community brand identity and maintaining meaningful relationships with the public. Keywords: branding strategy, social community, Instagram, netnography, WEPOSE Indonesia.

Item Type:

Thesis (Undergraduate)

Contributors: