Haq, Jelita Arinal (2026) PENGARUH KONTEN DAKWAH AKUN @AYAHAMANAH DI TIKTOK TERHADAP RELIGIOUS INTENTION FOLLOWERS. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
This study examines the influence of the religious content (dakwah) on the TikTok account @AyahAmanah on the religious intention of its. The research aims to analyze the quality of the religious content based on the dimensions of trustworthiness, expertise, and attractiveness; measure the level of the followers' religious intention; and test the impact of the content on that intention. A quantitative approach using a survey method was employed. Primary data were obtained by distributing questionnaires to 100 followers of the @AyahAmanah TikTok account, selected via probability sampling. Data analysis was conducted using descriptive statistics, classical assumption tests, simple linear regression, t-tests, and the coefficient of determination (R²) with the aid of IBM SPSS. The results indicate that the religious content of the @AyahAmanah TikTok account has a positive and significant influence on the religious intention of followers in Surabaya. These findings suggest that higher quality religious content correlates with a higher level of religious intention among followers. The study implies that digital religious outreach via TikTok can serve as an effective medium for religious communication, enhancing the understanding, spiritual experience, and religious intention of the younger generation. Furthermore, this research contributes to the development of digital religious communication studies and offers insights for content creators to produce material that is credible, communicative, engaging, and aligned with audience needs. Keywords: religious content (dakwah), TikTok, @AyahAmanah, religious intention, digital religious outreach.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | B Philosophy. Psychology. Religion > BL Religion P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Jelita Arinal Haq | ||||||||
| Date Deposited: | 21 Jul 2026 04:27 | ||||||||
| Last Modified: | 21 Jul 2026 06:59 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56666 |
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