Sholahah, Naqiyatus (2022) Analisis Faktor-Faktor Preferensi Konsumen Dalam Menggunakan E-Commerce Tokopedia (Studi kasus pada konsumen pengguna e-commerce Tokopedia di kota Gresik). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
18042010073.-cover.pdf Download (502kB) | Preview |
|
|
Text (Bab 1)
18042010073.-bab1.pdf Download (608kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
18042010073.-bab2.pdf Restricted to Registered users only until 31 March 2024. Download (415kB) |
|
|
Text (Bab 3)
18042010073.-bab3.pdf Restricted to Registered users only until 31 March 2024. Download (419kB) |
|
|
Text (Bab 4)
18042010073.-bab4.pdf Restricted to Registered users only until 31 March 2024. Download (520kB) |
|
|
Text (Bab 5)
18042010073.-bab5.pdf Download (102kB) | Preview |
|
|
Text (Daftar Pustaka)
18042010073.-daftarpustaka.pdf Download (184kB) | Preview |
|
|
Text (Lampiran)
18042010073.-lampiran.pdf Restricted to Registered users only until 31 March 2024. Download (1MB) |
Abstract
In this modern era, with the existence of internet, which are followed with it’s using activity of them. One of those is the business activities called “e-commerce”. There are several e-commerce platforms in Indonesia, but in 2021 Tokopedia become the number one e-commerce platform in Indonesia. In this study, primary data was used by distributing questionnaires to Tokopedia e-commerce users in the Gresik area. The research population is Tokopedia e-commerce consumers in the Gresik area with easy users using purposive sampling technique with a total of 385 respondents. This research uses 17 manifest variables that have been matrixed with exploratory factor analysis techniques. In the final calculation of the exploratory factor analysis, 3 main factors were found that became consumer preferences in using Tokopedia e-commerce, namely the first factor are efficiency (Easy to Operate Features, Complete Features, Attractive Menu Interface, Easy Payment, Various Products, Ease of Finding Products , Easy Payment Mechanisms, Fast Payment Processes, Easy Applications to Use Anytime), the second factor are Facilities and Security (Easy to Use Anywhere Applications, Offered Cashback Promos, Free Shipping Promos, Verification Via Email/Mobile Number, Double Verification When Payments, and Account Verification Using Ktp), the third factor are promotion (Popular Celebrity Endorser and Advertising in Media) with a cumulative value of 65.812, so the KMO key and Measure Sampling Adequacy (MSA) have met the requirements.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Naqiyatus Sholahah | ||||||||
| Date Deposited: | 31 Mar 2022 06:58 | ||||||||
| Last Modified: | 31 Mar 2022 06:58 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5645 |
Actions (login required)
 |
View Item |