Septiajayanti, Dwi and Cahyani, Dinda Oktavia Winsa (2024) Pengembangan Dashboard Interaktif Berbasis Tableau Untuk Analisis Promosi Marketing Di Doku. Project Report (Praktek Kerja Lapang dan Magang). Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
E-wallets have become an increasingly popular digital financial solution in the age of digitalization, offering the convenience and efficiency of cashless transactions. As one of Indonesia’s leading e-wallet platforms, DOKU provides a convenient service that allows users without bank accounts to conduct digital transactions. This study focuses on analyzing the effectiveness of DOKU’s promotional campaigns from 2021 to 2024 using Tableau-based data visualization. The dataset used contains historical data on marketing campaigns and customer transactions, resulting in 108,623 observations. The objective of this study is to determine the extent to which promotions influence transaction growth and customer loyalty. The results reveal key issues such as low user participation in promotions and the need to optimize promotional efforts. Data visualization in Tableau creates interactive dashboards that provide strategic insights for the marketing team. The insights gained from this study will enable DOKU to design more effective and relevant promotions, support the optimization of advertising budgets, and increase public awareness of e-wallet services.
| Item Type: | Monograph (Project Report (Praktek Kerja Lapang dan Magang)) | ||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||
| Depositing User: | Dwi Septiajayanti | ||||||||
| Date Deposited: | 21 Jul 2026 01:38 | ||||||||
| Last Modified: | 21 Jul 2026 03:55 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56298 |
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