Azzahra, Amanda Putri (2026) Analisis Faktor Yang Mempengaruhi Penerimaan Linktree Si Mata Molek Menggunakan Model TAM. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Si Mata Molek is a Linktree platform developed by the Ngawi Regency Department of Tourism, Youth and Sport since 2023 as a digital tourism information channel. Although the number of tourists visiting Ngawi Regency continues to rise, the utilisation rate of Si Mata Molek remains relatively low and is not yet optimal. This study aims to analyse the factors influencing user acceptance of Si Mata Molek using a modified Technology Acceptance Model (TAM) comprising six variables: Perceived Usefulness, Perceived Ease of Use, Personal Innovativeness, Word-of-Mouth (WOM) About the App, Attitude, and Intention to Use. The study employed a quantitative approach through the distribution of questionnaires to 424 respondents who had previously accessed Si Mata Molek, using purposive sampling. The data were analysed using the Partial Least Squares-Structural Equation Modelling (PLS-SEM) method with the assistance of the SmartPLS application. The results indicate that Perceived Usefulness, Perceived Ease of Use, Word-of-Mouth About the App, and Attitude have a significant influence on Intention to Use, whilst Personal Innovativeness does not have a significant influence. Perceived Ease of Use was found to be the most dominant factor in the model. These findings suggest that the acceptance of Si Mata Molek is more strongly influenced by ease of use, perceived benefits, recommendations from other users, and users’ positive attitudes.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Amanda Putri Azzahra | ||||||||||||
| Date Deposited: | 21 Jul 2026 02:57 | ||||||||||||
| Last Modified: | 21 Jul 2026 03:14 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56096 |
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