Abidin, Muhammad Nur (2026) ANALISIS STRATEGI PENGELOLAAN USAHA PANGKALAN LPG MELALUI DIVERSIFIKASI PRODUK AIR MINUM KEMASAN (Studi Pada Pangkalan LPG Ali Hamid Di Desa Karobelah, Kecamatan Mojoagung). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study aims to determine the business management strategy implemented by Ali Hamid LPG Base through the diversification of packaged drinking water products and to identify business development strategies based on SWOT analysis. This study employed a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. The informants consisted of the business owner and customers. Data analysis was conducted using the marketing mix approach, including product, price, place, and promotion, as well as SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The results indicate that the business management strategy implemented by Ali Hamid LPG Base is carried out through product diversification by adding refill drinking water, Aqua gallon, Cleo gallon, Aqua cups, and Cleo cups as supporting products in addition to the main product, namely 3 Kg LPG. This strategy has helped increase business income and reduce dependence on LPG sales. Based on the marketing mix analysis, the business has implemented product strategies that meet community needs, affordable pricing, a strategic business location, and direct promotional activities targeting customers and nearby retail stores. The SWOT analysis results show that the business is positioned in Quadrant I, indicating an aggressive growth strategy. The recommended strategies include utilizing product diversification to increase business income, expanding cooperation with nearby stores as distribution partners, maximizing the strategic business location to broaden market reach, and maintaining service quality to enhance customer satisfaction and loyalty. Keywords: Business Management Strategy, Product Diversification, Marketing Mix, SWOT Analysis, LPG Base.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Muhammad Nur Abidin | ||||||||
| Date Deposited: | 17 Jul 2026 07:35 | ||||||||
| Last Modified: | 17 Jul 2026 07:54 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55664 |
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