Rostika, Amirah Raniah (2026) Pengaruh Perceived Quality Dan Perceived Value Terhadap Minat Beli Local Brand Fashion This Is April Di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The growth of the local fashion industry in Indonesia has led to increasingly fierce competition among brands, making it necessary to understand the factors that can boost consumer purchasing interest. Although This Is April is one of the most popular local fashion brands on social media and e-commerce platforms, it faces a performance gap in the form of low sales compared to other local fashion brands. This indicates that certain aspects of product quality and value, as evaluated from the consumer’s perspective, have not yet been met. Therefore, this study aims to analyze the influence of Perceived Quality and Perceived Value on the purchase intention for the local fashion brand “This Is April” in Surabaya. The research method used is a quantitative approach with purposive sampling of 98 respondents who are familiar with the This Is April brand in Surabaya. Data collection was conducted via Google Forms using a Likert scale. Data analysis employed Partial Least Squares (PLS-SEM). The results show that Perceived Quality and Perceived Value have a positive effect on purchase intention for the local fashion brand “This Is April.” These findings indicate that the better the perceived quality of a product, the higher consumers’ intention to purchase it. Additionally, the higher the perceived value of a product, the higher consumers’ intention to purchase it.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Amirah Raniah Rostika | ||||||||
| Date Deposited: | 15 Jul 2026 04:20 | ||||||||
| Last Modified: | 15 Jul 2026 05:05 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55500 |
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