Ardilla, Alfin (2026) Pengaruh Pendapatan Affiliator Dari Shoppe Affiliate Program Dan Impulsive Buying Terhadap Akuntansi Rumah Tangga Yang Dimoderasi Oleh Financial Behavior. Masters thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to examine the effects of Shopee Affiliate Program Income and Impulsive Buying on Household Accounting, with Financial Behavior serving as a moderating variable. A quantitative approach was employed, and data were collected from 150 active Shopee affiliates in Indonesia. The data were analyzed using SmartPLS. The results indicate that Shopee Affiliate Program Income and Impulsive Buying have positive and significant effects on Household Accounting. Furthermore, Financial Behavior positively and significantly moderates the relationship between Shopee Affiliate Program Income and Household Accounting, as well as the relationship between Impulsive Buying and Household Accounting. These findings suggest that individuals with stronger financial behavior are more capable of optimizing additional income and responding to impulsive buying experiences through better household financial management practices. The study highlights the importance of Financial Behavior in supporting effective and sustainable household financial management in the digital economy era.
| Item Type: | Thesis (Masters) | ||||||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting | ||||||||||||
| Divisions: | Faculty of Economic and Business > Magister Accounting | ||||||||||||
| Depositing User: | Alfin Ardilla | ||||||||||||
| Date Deposited: | 15 Jul 2026 04:00 | ||||||||||||
| Last Modified: | 15 Jul 2026 04:00 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55131 |
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