Hestiani, Ike (2026) ANALISIS PENERIMAAN GENERASI Z TERHADAP KONTEN GAYA HIDUP HEDONISME PADA AKUN TIKTOK @DAVE.STN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of social media has encouraged the emergence of various contents that portray a hedonistic lifestyle, one of which can be found on the TikTok account @dave.stn. This study was conducted to understand generation Z's reception of hedonistic lifestyle content on the TikTok account @dave.stn. The uploaded contents are related to luxury, excessive consumption, and pleasure-oriented activities. This study employed a qualitative descriptive approach using Stuart Hall's reception analysis. Data were collected through in-depth interviews and documentation. The informants were selected using a purposive sampling technique with the criteria of generation Z who follow the TikTok account @dave.stn. The findings reveal that generation Z provides diverse interpretations of the content. Within the theme of luxury, some informants interpreted luxury as a form of hedonism, while others viewed it as part of personal experiences and financial capability. In the theme of excessive consumption, hedonism was interpreted through large expenditures, repetitive purchases, and consumption beyond primary needs. However, some informants considered the functionality, occupational purposes, and investment value of the purchased items. Within the theme of pleasure, informants provided the most diverse interpretations, as the activities portrayed were perceived as entertainment, appreciation, hobbies, and representations of hedonism. Based on Stuart Hall's Encoding-Decoding theory, this study identified thraudience positions: dominant-hegemonic position, negotiated position, and oppositional position. These findings indicate that generation Z constitutes an active audience that does not merely accept media messages directly but also interprets and negotiates meanings according to their individual experiences.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HM Sociology | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | ike hestiani | ||||||||
| Date Deposited: | 10 Jul 2026 08:31 | ||||||||
| Last Modified: | 10 Jul 2026 08:31 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55118 |
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