Aniyah, Dhiyaul (2026) Pengaruh Brand Experience, Perceived Value dan Brand Trust terhadap Repurchase Intention Produk Lipstik Wardah Colorfit pada Pengguna Tokopedia di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to examine the effects of brand experience, perceived value, and brand trust on repurchase intention of Wardah Colorfit lipstick among Tokopedia users in Surabaya. The study employed a quantitative approach using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) analytical method. The research sample consisted of 130 respondents who were Tokopedia users in Surabaya and had previously purchased Wardah Colorfit lipstick. The sample was selected using a purposive sampling technique to ensure that the respondents met the criteria required for the study. The results indicate that brand experience, perceived value, and brand trust each have a positive and significant effect on repurchase intention. These findings suggest that enhancing consumers' brand experience, increasing their perceived value, and strengthening their trust in the brand can encourage a higher intention to repurchase Wardah Colorfit lipstick. Keywords: Brand Experience, Perceived Value, Brand Trust, Repurchase Intention.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Dhiyaul Aniyah | ||||||||
| Date Deposited: | 08 Jul 2026 02:23 | ||||||||
| Last Modified: | 08 Jul 2026 02:23 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54790 |
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