Ilmi, Maqbulan Nisaul (2026) Strategi Pengembangan Sumber Daya Manusia Dalam Meningkatkan Produktivitas Usaha UMKM Sektor Kuliner di Kota Tuban (Studi Pada Paguyuban Subuh Berkah di Kota Tuban). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study was motivated by the differences in business productivity among culinary MSME owners who are members of the Subuh Berkah Community in Tuban City. These differences are influenced by variations in members' capabilities, experience, skills, and capacity to manage and develop their businesses. The purpose of this study is to analyze the human resource development strategies implemented to improve business productivity and to understand how MSME owners perceive the role of human resource development in addressing various business challenges. This research employed a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation involving the community leader, MSME owners, and consumers as informants. Data analysis was conducted using the interactive model of Miles and Huberman, which includes data collection, data reduction, data display, and conclusion drawing. The validity of the data was ensured through source triangulation and technique triangulation. The findings reveal that human resource development strategies were implemented through coaching, business mentoring, knowledge sharing among members, strengthening work discipline, and community-based learning. These strategies contributed to improving members’ ability to manage their businesses, maintain product quality, enhance customer service, and support business sustainability. Therefore, human resource development plays a significant role in increasing the productivity of culinary MSMEs within the Subuh Berkah Community in Tuban City. Keywords: Development Strategy, Human Resources, Business Productivity
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Maqbulan Nisaul Ilmi | ||||||||
| Date Deposited: | 07 Jul 2026 03:24 | ||||||||
| Last Modified: | 07 Jul 2026 03:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54691 |
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