Farhan, Mochamad (2026) Pengaruh Tantangan Penerapan Artificial Intelligence Terhadap Kreativitas Berbisnis Mahasiswa Di Program Studi Kewirausahaan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study examines the influence of Artificial Intelligence (AI) usage challenges namely elaboration fluency, effectiveness, and ethical concerns on students’ creativity exploration in entrepreneurship education. A quantitative approach with a cross-sectional design was employed through a survey of 344 students from the Entrepreneurship Study Program at Universitas Pembangunan Nasional “Veteran” Jawa Timur. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to simultaneously assess the relationships among constructs. The findings reveal that ethical challenges of AI have a positive and significant effect on students’ creativity exploration, while effectiveness and elaboration fluency challenges do not show significant effects. These results indicate that ethical dimensions play a more prominent role than technical aspects in shaping technology-based creative exploration processes. Theoretically, this study extends the understanding of human–AI interaction in the context of creativity and knowledge-driven innovation. Practically, the findings provide insights for educational institutions to integrate AI ethics literacy into entrepreneurship education in order to support responsible and sustainable creativity exploration. This study contributes empirically by highlighting the multidimensional role of AI challenges in shaping students’ creativity and innovation processes. Keywords: Entrepreneurship education, knowledge creation, innovation learning, artificial intelligence.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | L Education > LB Theory and practice of education > LB2300 Higher Education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
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| Divisions: | Faculty of Economic and Business > Department of Entrepreneurship | ||||||||
| Depositing User: | Mochamad Farhan | ||||||||
| Date Deposited: | 02 Jun 2026 04:03 | ||||||||
| Last Modified: | 02 Jun 2026 06:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53444 |
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