Khasanah, Amalia (2026) EDUCATIONAL CAMPAIGN THROUGH CREATIVE ACTIVITIES TO REDUCE THE NEGATIVE IMPACT OF GADGETS ON THE EYES OF CHILDREN AGED 5-10 YEARS. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The rapid development of digital technology has changed people’s activity patterns, including young children who are now no stranger to using gadgets in their daily lives. Even though gadgets provide benefits in terms of education and entertainment, excessive use of gadgets can have a negative impact on children’s eye health. Based on survey data and observation results, most children aged 5-10 years in Indonesia use gadgets for more than one hour per day without special supervision from their parents. This design aims to optimize an educational campaign that focuses on increasing public awareness regarding the importance of maintaining children’s eye health due to excessive exposure to gadget screens. The approach used is a qualitative method, which includes field observations, interviews with health workers and distributing questionnaires to the community. The research results show that there is still a lack of public understanding and knowledge regarding the risks of using gadgets on children’s eyes. The design of this campaign uses the concept of “Educational Campaign Through Creative Activities”, namely using a visual approach that is interactive, communicative and fun for young children. The media produced includes educational Posterers, children’s interactive media, and social media-based digital media which are designed with a bright, illustrative visual style and easy-to-understand language. The campaign communication strategy is based on the AISAS (Attention, Interest, Search, Action, Share) model to attract attention, interest, participation, and disseminate information widely in society. The final results of this design show that a creative activity approach can increase the involvement of children and parents in understanding the importance of maintaining eye health in young children. This campaign not only provides visual education, but also creates a fun and participatory learning experience. Thus, it is hoped that this design can become an effective educational campaign media to encourage wise behavior in using gadgets and maintain children’s eye health from an early age. Keywords: educational campaigns, children’s eye health, gadgets, creative activities, visual communication, and interactive design.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Amalia Amalia Amalia | ||||||||||||
| Date Deposited: | 03 Jun 2026 07:15 | ||||||||||||
| Last Modified: | 04 Jun 2026 04:11 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53345 |
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