Ridwan, Alyanisa Camalia (2026) DESIGN OF A VISUAL FINANCIAL EDUCATION CAMPAIGN TO IMPROVE FINANCIAL LITERACY AMONG YOUNG WOMEN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The gap between financial inclusion and financial literacy among the Indonesian public poses a major challenge in achieving financial well-being. According to 2024 data from the OJK (Financial Services Authority), the national financial inclusion index stands at 75.02%, while the financial literacy index reaches only 65.43%. This means that many Indonesians still use financial products and services without fully understanding their objectives or the potential risks that could arise at any time. This phenomenon is further exacerbated by lifestyle habits in the digital era, namely consumerist behavior and the use of digital financial services such as e-wallets and pay-later options without mature financial awareness. Young women constitute one of the groups most vulnerable to consumerist behavior and are currently in the early stages of financial independence. Therefore, a creative and relevant educational approach tailored to young women is needed to help them manage their finances. This study employs a descriptive qualitative method with a visual communication design approach. Primary data was collected through interviews with informants from the PENCIL Community (Perempuan Cerdas Finansial) as stakeholder partners, accounting lecturers as financial experts, and banking practitioners as professionals in the financial industry. Additionally, a questionnaire was distributed to young women aged 20–25, and a literature review was conducted using books, journals, and social media. These methods were employed to understand young women’s perceptions, understanding, and habits regarding financial literacy. The results of the interviews and questionnaires indicate that while most respondents recognize the importance of financial management, they still tend to struggle with self-control and exhibit impulsive spending behavior, particularly influenced by social media and fintech. Furthermore, young women are more drawn to educational media that is aesthetically pleasing and relatable to their daily lives. Based on the research findings, a concept for a visual financial education campaign targeting young women was designed, featuring aesthetically pleasing visuals and a light, relatable communication style. It is hoped that this financial education campaign design will serve as an effective and relevant visual communication strategy to raise awareness and encourage habits among young women regarding financial independence. Furthermore, this study is expected to contribute to financial institutions, financial communities, and the creative industry. Keywords: financial literacy, young women, visual campaign, financial education
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Alyanisa Camalia Ridwan | ||||||||||||
| Date Deposited: | 03 Jun 2026 08:16 | ||||||||||||
| Last Modified: | 03 Jun 2026 08:35 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53343 |
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