Firdaus, Anita (2026) Designing A Sosial Campaign To Raise Parental Awareness Of Diabetes Prevention In Toddlers Aged 2-5 Years. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
During the toddler stage, health plays a crucial role in developing quality human resources for the future. However, one health issue of increasing concern is the prevalence of type 2 diabetes in toddlers, which is closely linked to parenting styles, diet, and family lifestyle factors. The lack of parental awareness of diabetes prevention in toddlers aged 2-5 years highlights the need for an educational and persuasive social campaign. The campaign design method employed a design thinking method, encompassing five stages: empathize, define, ideate, prototype, and test. This research employed a mixed methods approach with descriptive explanations. Data were collected through interviews, observations, focus group discussions, and questionnaires with parents, as well as literature reviews and secondary data from previous research related to child health campaigns. Descriptive analysis was conducted to identify factors influencing the effectiveness of educational communication in raising parental awareness about diabetes in toddlers. The campaign media was designed using a narrative that began with a post based on the situation on the ground. Then, a combination of digital imaging and graphic elements was applied to the visual media to convey the message easily and engagingly. The campaign was designed to create a friendly and welcoming atmosphere, using simple language, easy-to-understand yet engaging visuals, and messages relevant to parents' daily lives to convey diabetes prevention strategies for toddlers. The campaign is expected to provide parents with an effective and informative understanding of diabetes prevention in toddlers aged 2-5 years, while also serving as a visual communication tool that supports changes in parental awareness and behavior toward adopting a healthy lifestyle for their children. Thus, this campaign can contribute to improving the health and quality of human resources in the future.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Anita Firdaus | ||||||||||||
| Date Deposited: | 29 May 2026 08:57 | ||||||||||||
| Last Modified: | 29 May 2026 08:57 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53194 |
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