Sahda, TALITHA SHOLIKHATUS (2026) Analisis Pengaruh Kualitas Layanan, Harga, Dan Lokasi Terhadap Minat Beli Dan Loyalitas Pelanggan Dengan Metode PLS (Partial Least Square) (Studi Kasus: UKM Emas Podo Joyo Gresik). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
This study aims to analyze the effect of service quality, price, and location on purchase intention and customer loyalty at UKM Emas Podo Joyo Gresik. This research employs a quantitative approach using a survey method through questionnaire distribution to 100 respondents who are customers of UKM Emas Podo Joyo Gresik and have made at least two transaction. The data analysis technique used is Partial Least Square (PLS-SEM) with the assistance of SmartPLS 3 software. The results show that service quality has a significant effect on purchase intention with a p-value of 0.022 < 0.05 and on customer loyalty with a p-value of 0.024 < 0.05. Price has a significant effect on purchase intention with a p-value of 0.037 < 0.05, but does not have a significant effect on customer loyalty with a p-value of 0.165 > 0.05. Location has a significant effect on purchase intention with a p-value of 0.000 < 0.05, but does not have a significant effect on customer loyalty with a p-value of 0.499 > 0.05. Meanwhile, purchase intention has a significant effect on customer loyalty with a p-value of 0.000 < 0.05. The structural equation in this study was also obtained for the variable Y1 = 0,209X1 + 0,252X2 + 0,501X3 and the structural equation in Y2 = 0.566Y1 + 0.291X1 + 0.192X2 + 0.095X3. Keywords: service quality, price, location, purchase intention, customer loyalty, PLS-SEM
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | T Technology > TA Engineering (General). Civil engineering (General) | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | TALITHA SHOLIKHATUS SAHDA | ||||||||
| Date Deposited: | 29 May 2026 08:11 | ||||||||
| Last Modified: | 29 May 2026 08:11 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53105 |
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Analisis Pengaruh Kualitas Layanan, Harga, Dan Lokasi Terhadap Minat Beli Dan Loyalitas Pelanggan Dengan Metode PLS (Partial Least Square) (Studi Kasus: UKM Emas Podo Joyo Gresik). (deposited UNSPECIFIED)
- Analisis Pengaruh Kualitas Layanan, Harga, Dan Lokasi Terhadap Minat Beli Dan Loyalitas Pelanggan Dengan Metode PLS (Partial Least Square) (Studi Kasus: UKM Emas Podo Joyo Gresik). (deposited 29 May 2026 08:11) [Currently Displayed]
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