Design of Social Media Content for Kopi Kutjur in Pasuruan Regency as a Promotional Tool

Prassiwi, Nabila Cessarila (2026) Design of Social Media Content for Kopi Kutjur in Pasuruan Regency as a Promotional Tool. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The era of globalization and the development of information technology have led to fierce business competition, making promotion through social media an important strategy for expanding market reach. Social media, with 143 million active users in Indonesia, plays a crucial role in marketing communications, increasing brand awareness, customer loyalty, and interaction. The methods used in this study include observation, interviews, and literature reviews. Social media was selected as the promotional medium because Kopi Kutjur’s current promotional efforts are still heavily reliant on offline channels, and the use of social media platforms like Instagram has not yet been fully optimized. The analysis reveals shortcomings in visual design, copywriting, content consistency, and audience engagement, which limit the brand’s ability to capture consumer attention. Through this social media visual design, it is hoped that it can become an effective promotional strategy for expanding market reach, building a strong brand image, and increasing audience engagement through planned and relevant content. Keywords: Content, Social Media, Promotion, Visual Communication Design

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Thesis (Undergraduate)

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