Atthariq, Mochammad Sulthan Rajwa (2026) Educational Campaign The Importance of Fruit Consumption for Long-term Health for Young Adult Students Aged 18-25 Years. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The background of this study highlights the low level of fruit consumption in Indonesia, particularly among young adults aged 18-25. Global and national data indicate that fruit consumption falls far short of WHO recommended standards, increasing the risk of chronic diseases such as cancer, diabetes, and cardiovascular disease. Lack of knowledge about the benefits of fruit and unhealthy eating habits are key factors contributing to low fruit consumption, which directly impacts public health. Therefore, strategic efforts in the form of effective and creative educational campaigns are crucial to raise awareness and change fruit consumption behavior among this target audience. The methodology employed in this study was a qualitative approach, using primary data collection techniques through interviews and direct observation of the target audience, as well as secondary data from relevant literature studies. This approach was combined with Design Thinking methods to design creative, relevant educational campaigns that addressed the needs and characteristics of young audiences active on social media, particularly Instagram. The analysis showed that young adults' awareness of the importance of fruit consumption still needs to be improved. Social media is an effective platform for educational campaigns due to its ability to convey messages visually and interactively. The campaign concept combines engaging and engaging visual communication strategies, which are expected to positively shift perceptions and fruit consumption habits among young adults. An educational campaign using a social media-based visual communication design approach is a potential solution to address low fruit consumption among young adults. Implementing this campaign is expected to increase understanding and foster sustainable healthy lifestyle habits. This research provides a practical contribution to the development of more effective health communication strategies in the digital age.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Atthariq Mochammad Sulthan Rajwa | ||||||||||||
| Date Deposited: | 29 May 2026 08:12 | ||||||||||||
| Last Modified: | 29 May 2026 08:12 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52941 |
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