Widiyanti, Rikah Nur (2026) Pengaruh Store Atmosphere, Keragaman Produk, dan Promosi Terhadap Impulsive Buying Pada Miniso Store Lippo Plaza Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of store atmosphere, product variety, and promotions on impulsive buying among consumers at the Miniso Store, Lippo Plaza Mall Sidoarjo. This research uses a quantitative associative approach with a sample of 150 respondents selected through purposive sampling. Data were collected through questionnaires, observations, interviews, and literature review, and analyzed using IBM SPSS Statistics 29. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression, as well as F�test and t-test. The findings reveal that store atmosphere, product variety, and promotions simultaneously have a positive and significant effect on impulsive buying. Partially, each independent variable also shows a positive and significant influence on impulsive buying among consumers at the Miniso Store, Lippo Plaza Mall Sidoarjo. Keywords: Store Atmosphere, Product Variety, Promotions, Impulsive Buying
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Rikah Nur Widiyanti | ||||||||
| Date Deposited: | 25 May 2026 07:30 | ||||||||
| Last Modified: | 25 May 2026 08:44 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52471 |
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