As. Sidik, M. Adrian Fajar Maulana (2026) Pengaruh Kualitas Produk, Harga, dan Ulasan Konsumen Online Terhadap Minat Beli Produk Fashion Erigo di Shopee Pada Generasi Z di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of product quality, price, and customer reviews on the purchase intention of Erigo products on e-commerce platforms. This research employs a quantitative approach with an associative descriptive design. The population consists of consumers who have previously purchased Erigo products, with a sample size of 157 respondents determined through a purposive sampling technique. Data were collected via questionnaires and analyzed using multiple linear regression through the SPSS version 31 software. The findings indicate that, simultaneously, product quality, price, and customer reviews exert a significant influence on purchase intention. Partially, all three variables have a positive and significant effect on purchase intention, with product quality emerging as the most dominant variable. The coefficient of determination (Adjusted R Square) of 0.839 indicates that 83.9% of the variation in purchase intention can be explained by the variables of product quality, price, and online customer reviews, while the remainder is influenced by other factors beyond the scope of this study. Keywords: Product Quality, Price, Online Customer Reviews, Purchase Intention
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | M. Adrian Fajar Maulana As. Sidik | ||||||||
| Date Deposited: | 26 May 2026 01:23 | ||||||||
| Last Modified: | 26 May 2026 01:59 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52399 |
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