Listiyani, Dewy (2026) Pengaruh Live Streaming, Harga, dan Gratis Ongkir terhadap Minat Beli pada Fashion Thrift di Tiktok Shop (Studi pada Akun Tiktok @omsdailywear). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine and analyze the influence of live streaming, price, and free shipping on purchase intention for thrift fashion products on TikTok Shop on the account @omsdailywear. This research uses an associative quantitative approach with data collection techniques through the distribution of questionnaires to respondents. The population in this study consists of all followers of the TikTok account @omsdailywear totaling 191,100 accounts, while the research sample was determined using the Slovin formula, resulting in 100 respondents who met the research criteria. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 31 to examine the effect of independent variables on the dependent variable. The results of the study indicate that simultaneously live streaming, price, and free shipping have a significant effect on purchase intention, with an F-value of 180.355. Partially, live streaming and price have a positive and significant effect on purchase intention, while free shipping does not have a significant effect on consumer purchase intention. In addition, the coefficient of determination (R²) is 0.849, indicating that 84.9% of the variation in purchase intention can be explained by the variables of live streaming, price, and free shipping, while the remaining 15.1% is influenced by other factors outside the research model.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Dewy Listiyani | ||||||||
| Date Deposited: | 18 May 2026 02:15 | ||||||||
| Last Modified: | 18 May 2026 02:15 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/51775 |
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